The sales skills of life insurance agents and financial advisors and the training they receive is abysmal. But I will prove my case in this article and my intention is that this riles senior industry executives (in a good way) … Continue reading
Life Insurance Lead Generation – The Three Elements
Life Insurance Lead generation has scientific step-by-step activities that anyone can apply. It is not guesswork or luck. Let’s look at the basic elements of a an effective life insurance lead generation system for a life insurance agent. To generate … Continue reading
Insurance Marketing Research — The Key to Great Life Insurance Leads
The success of life insurance lead generation stems from understanding what your prospects want. But this is far harder than it sounds. The reason is, as an insurance agent, you already have your biased ideas of what your prospects want. … Continue reading
Is Your Life Insurance Lead Insurable?
It makes common sense that you wouldn’t want to buy a life insurance lead unless you knew that the consumer were insurable. However, this common sense criteria will actually leave you with fewer sales and less money. Let’s take a look. … Continue reading
Posted in life insurance leads
4 Comments
Insurance Leads from Google
Google’s business for advertising your business and generating insurance leads on its site and its affiliate sites is called Adwords. The offering allows you to create your own advertisements and choose important words to match your ads to your audience … Continue reading
Internet Insurance Leads and Agent Misconceptions
So the low cost of Internet insurance leads is offset by a greater dispersion of rich and poor respondents as well as a greater number of bogus insurance leads. As long as you understand that, you will not be unhappy as you can still earn a 1000% return ($1000 for every 100$ invested) and be flush with insurance leads. Continue reading
Insurance Agent Lead – what it is and is not
So you’ve just started your insurance business and you’ve learned how important it is to have insurance leads knocking on your door on a daily basis. But what are insurance agent leads really? You’ll be shocked to learn what the … Continue reading
Insurance Lead Systems Never Work
I was interviewing a guy who had sold leads for Eloan to mortgage brokers. He told me he had sold leads for years and had used them himself. “The truth is,” he said, “lead programs never work.” The producer who … Continue reading
Insurance Lead Service – Should You Use One?
The answer is yes, you should use an insurance lead service because efficient, productive businesses outsource whatever they can. When you outsource prospecting, you get to spend more time in appointments where you need to be to make sales. There … Continue reading
Where’s My Insurance Agent Lead?
It’s a shame that so many insurance agents are clueless about marketing and client acquisition. In July 2009, 1600 insurance agents did a a Google search on the phrase “insurance agent lead.” What exactly were these agents looking for? A … Continue reading
